M&M's

M&M’S® Campaign
Academic Project | Adobe Illustrator and Photoshop

My group and I conceptualized and executed a vibrant advertising campaign for M&M’S®, aimed at boosting awareness and usage of the M&M’S® Custom Configurator tool. Designed to celebrate creative self-expression, the campaign encouraged customers to personalize M&M’S for both special occasions and everyday moments, highlighting how M&M's are always with you. Rooted in the playful spirit of the brand, the campaign featured the theme “M&M’s— always with you, always sweet”, positioning customized M&M’s for a lifetime. Whether for baby showers, graduation, or random family nights, the campaign invited audiences to turn simple gestures into meaningful experiences.

Key deliverables included:
A cohesive set of print, digital, and social ads, each reflecting a light-hearted, inclusive, and everyday-accessible tone. High-quality visuals and layouts were developed in Adobe Photoshop and Illustrator, tailored to M&M’S brand guidelines. The campaign strategy focused on increasing the use of the custom configurator tool. My group and I presented our pitch internally as a final project, outlining the creative concept and media placement.

Individual contributions are specified in each ad title upon click, allowing clear attribution of design work within the group.