National Park Service

National Park Service Visual Campaign
8-Week Academic Brand Exploration | Adobe Illustrator and Photoshop

This project features a collection of diverse advertisements created for the National Park Service brand as part of a classroom exploration in visual communication and brand consistency. Each week presented a new creative brief with evolving goals, audience targets, and design challenges while working within the established NPS brand guidelines.

The campaign included a range of deliverables—print ads, digital graphics, and social media content—designed to connect with varied audiences such as families, educators, and young adults. Emphasis was placed on visual storytelling, consistent brand voice, and accessible design.

This extended project deepened my understanding of government-affiliated branding and refined my ability to create purposeful, audience-specific visuals within structured identity guidelines. It also provided hands-on experience in crafting campaigns with creative exploration.

Specifications on ad type are listed in the title section upon clicking.