e.l.f.

e.l.f. Cosmetics Advertising Campaign
Academic Project | Adobe Ilustrator and Photoshop

For this project, I developed a comprehensive advertising campaign for e.l.f. Cosmetics, focused on highlighting a shared experience across different lifestyles that unite beauty enthusiasts with their pets. Centered around the theme "Love With— e.l.f.", the campaign connects the emotional bond people share with their pets to the everyday rituals of beauty and self-care.

I created a series of custom print and digital ads that celebrate this connection while aligning with the campaign objective of promoting a 2% donation from Power Grip lineup sales. The campaign reinforces e.l.f.’s core values of being clean, vegan, and cruelty-free.

Key deliverables included high-resolution assets created using Adobe Photoshop and Illustrator, all strategically designed to align with the brand’s identity and resonate with its diverse target audience.

To demonstrate strategic thinking and communication skills, I delivered an internal pitch presentation in a classroom setting, outlining the creative strategy, media choices, and how the campaign effectively meets both the creative brief and business goals.

Specifications on ad type are listed in the title section upon clicking.