U of I

University of Illinois Visual Identity Campaign
Brand Exploration & Multi-Platform Design | Adobe Illustrator and Photoshop

This academic project focused on visually interpreting and applying the University of Illinois’ core values—learning, discovery, engagement, and integrity—through a series of weekly creative briefs. The goal was to create a consistent and compelling brand experience across various platforms while resonating with target audiences, including students, alumni, educators, and the broader community.

Over the course of several weeks, I developed a range of deliverables such as print advertisements, social media graphics, digital banners, and branded promotional materials. Each piece was designed to reflect the university’s commitment to academic excellence and public impact, while maintaining consistency with its established brand guidelines.

Through this process, I gained deeper experience in: translating institutional values into compelling visuals, creating cohesive brand systems across print and digital media, applying typography, color, and imagery in alignment with official brand guidelines, and designing for clarity, accessibility, and audience connection. This exploration sharpened my ability to create purpose-driven, value-aligned communications for a larger institution.

Specifications on ad type are listed in the title section upon clicking.